Energetiks engaged Liquid Creativity to conduct market research and provide a framework for our re-brand. I assembled the findings, and designed a clear and informative brand book as a resource for all staff. I also designed collateral for all aspects of the brand including stationery and business cards, swing tags, icon systems, print and online advertising, catalogues and brochures.
I designed new swing tags and an icon set to succinctly communicate the features and benefits of Energetiks' specialised fabrics.
I designed new packaging and an icon set for Energetiks tights. Colour coding, footing style icons and visible fabric help customers select the right style and colour with ease.
I designed new packaging for Energetiks underwear with icons for each different style.
Getting your first pair of dance shoes is an exciting experience and opportunity to create a lasting connection with the customer. I designed new shoe boxes to hero the brand colour and tagline.
A selection of brand ads featured in publications such as Dance Australia and Dancetrain magazine. I selected and edited the hero images, wrote inspiring copy in support of the brand's tagline (dance for life) and designed the layouts.
I regularly designed and updated the Energetiks homepage to hero exciting new product.
I have designed 4 editions of the Energetiks product catalogue. In 2015 I created a new data management system and a more readable layout to improve the project workflow. This project now has a much more efficient process, takes less time to complete and leaves less room for error when preparing finished artwork for print.
I designed a catalogue to communicate the new brand direction and the features and benefits of Energetiks products to dance teachers and industry professionals.
I designed the storefront and coordinated the installation of new signage for Energetiks stores.
Images and designs are property of Energetiks.