Branding suite for hairdresser.
Heidi is a hair stylist who is passionate about creative cutting, freestyle colouring (especially blondes) and outstanding customer service. I designed a modern brand with clever copy and fun icons to help Heidi connect with her ideal clients: millennial women. The brand describes Heidi’s personality: warm, funny, intelligent and committed to good hair and uses a colour palette inspired by her main interests: trips to the beach and all things hair and beauty.